The present of online advertising

Talking earlier about advertisers finding new ways for spending their dollars and about 57 percent of them thinking already about RSS as one of the new channels of online ads, it seems that Google jumped on the opportunity and begun testing the inclusion of text ads in Web content distributed through syndication technologies such as RSS or Atom.

Google’s program, an extension of its AdSense network, will include in the feeds text ads that are relevant to the content being distributed. When readers click on the ads, Google will split with the publishers the fees it charges to advertisers. You can apply here: http://www.google.com/adsenseforfeeds

Even more, it looks like the folks at USWeb.com, a leading Internet marketing firm, have taken the idea of shilling one step further and could very well be in violation of the Federal Trade Commission Act. Their offer sounds like this: Get paid for blogging… We will pay you to post to your blog. We pay $5 via PayPal per blog posting. To start earning cash, email me with your name and blog URL. We are looking for people to pay today. If you don’t have a PayPal account, we can also send you a gift certificate for iTunes if you like.

You can find more comments about the matter and its legallity here: Blogging for dollars

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