Re-branding! Or not!

At one point I really thought these kind of deals are only possible in Romania. It seems they aren’t.

After spending S$400,000 ($240,964) to come up with a suitable new name for the revamped downtown Marina Bay, Singapore has decided to stick to, well, Marina Bay, media reports said Friday.

The city-state’s urban development authorities and global branding company Interbrand spent months deliberating over 400 potential names before settling on the original moniker, according to the Today newspaper. The $400,000 financed a massive branding exercise that involved market tests, focus group discussions and consultations with developers and the general public, Today said.

No comment!

via: Stefan’s Branding Blog

Technorati Tags: Interbrand, Re-branding

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