With consumers disclosing their most intimate secrets online (voluntarily!), Google has essentially created a ‘domestic database’, i.e. a world-wide database loaded with your customers’ details and profiles, with a depth of information your company’s database can only dream of. So it seems that more and more companies are taking the chance and use Google to search for their customers (and not only) on-line.
On the other hand, a recent study shows that men talk to their search engines more than their girlfriends, work colleagues or even their families.
So, here is a Google Cheatsheet that will help you improve your googling and probably save some time online.