13 Feb

More on Google Strategy

google on time magazine coverThe Google guys made it to the cover of Time magazine which runs an inside look at how success has changed Larry and Sergey’s dream machine:

Is there a grand strategy for Google? It seems as if you’re diving into almost everything.

SCHMIDT: We try very hard to look like we’re out of control. But in fact the company is very measured. And that’s part of our secret.

PAGE: We don’t generally talk about our strategy … because it’s strategic. I would rather have people think we’re confused than let our competitors know what we’re going to do. That’s an easy trade-off.

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