08 Dec

Colorless Romanian Mobile Telephony Market

Cosmorom, the fourth romanian mobile phone player, just relaunched itself as Cosmote. Following its mother company branding, they also “re-colored” themselves into a little bit more green.

A green that is challanging this year’s re-branding-champion Connex, or should I say MobiFon, or is it Connex-Vodafone? Well, once a branding champion and innovator on the Romanian market, Connex turned lately into a confusing “who am I-challange” for the consumer, ending up with loosing the market-leader position and with a confusing and challenged position, at least in terms of colors.

So, let’s have all these, in a graphical form. They

cosmorom

turned to this

cosmote

which is very similar with this

connex

which at the beginning of the year looked like this

connex

but now is this

connex-vodafone

and in spring will be only

vodafone

which in terms of colors is very much alike this

zapp 

and this really make me think of this 

green orangeor red orangeinstead of orange

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