20 Jul

Brands and colours

An interesting article in E-Commerce Times is arguing on the usefulness of colors in nowadays e-commerce branding.

In today’s e-commerce age, where everyone is forced to type and to remember names with perfectly correct spellings, companies with big branding campaigns only hurt themselves with their old-fashioned, painted, colorful advice. They must all reconverge and regroup and realign their thinking to cope with today’s name-driven economy.

For now, it is best to leave the pretty colors of the rainbow in the sky

Read the full article: Customers are color blind

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